Featured Projects

Indoor exhibit space decorated with green plants and white furniture, with a sign that says 'JAPAN' at the top welcoming guests to Japan Pavilion at CES.

JETRO @ Consumer Electronics SHow (CES) - Las Vegas, NV

JETRO Japan Pavilion
CES · Las Vegas

LVLup brought JETRO's Japan Pavilion to life at CES — one of the largest international showcases on the show floor, hosting dozens of Japanese startups in Eureka Park.

From concept to teardown, we handled it all: design, fabrication, logistics, and onsite production.

The space included:

📍 Dozens of individual exhibitor booths
🎤 A live event stage for daily pitch sessions
☕ A branded lounge for exhibitors & guests
🗺️ Full wayfinding & floor coordination

Our role:

✅ 3D design & renderings
✅ Fabrication & build
✅ Vendor & logistics coordination
✅ Full onsite supervision

One pavilion. One brand. A world stage.

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JETRO Japan Pavilion at CES in Las Vegas with dozens of startup exhibitor booths
Exhibition booth for Japan Pavilion at CES, with a interactive colorful artwork display and performance, plants, and a large white wall.
Exhibition booth titled 'Japan Pavilion' at CES with equal demo stations, green plants, and informational signs at a trade show in Las Vegas.

Quantic Dreams + netease @ PAX East - Boston, Ma

Custom speakeasy bar with neon signage in the Shadows of the Damned booth at PAX East produced by LVLup Event Marketing for Quantic Dreams.

Dustborn & shadows of the damned remastered

Project: Custom Exhibit Design & Build
Location: PAX East, Boston, MA

The Challenge

Bring two very different game worlds — the gothic action of Shadows of the Damned: Hella Remastered and the indie road-trip vibe of Dustborn — into one connected booth that felt cohesive, not crowded.

Shadows of the Damned

A hand-painted stained-glass mural set a dark, gothic tone. At the center: Grasshopbar, a fully custom speakeasy-style bar with backlit bottles, neon signage, and a built-in gameplay screen. Leather sofas and a vintage rug turned the space into a lounge attendees didn't want to leave.

Dustborn

A totally different mood — brick, steel, and warm light built around an oversized character mural of the game's tour bus crew. Custom signage, road-trip props, and a row of gaming stations gave fans a hands-on demo zone true to the game's world.

What We Delivered

  • Custom murals & large-format graphics

  • Custom millwork (bar, AV consoles, signage)

  • Suspended rigging & overhead signage

  • Furniture curation & space planning

  • Multi-zone gaming stations

  • Full on-site install & show management

Two games. Two worlds. One build that stopped foot traffic.

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PAX East gaming booth at a convention with a brick wall backdrop, monitors, arcade controllers, and artwork from the game Dustborn.
Custom speakeasy bar with neon signage in the Shadows of the Damned booth at PAX East custom fabrication of the bar including specialized props.
An indoor gaming and entertainment area with multiple gaming stations, a bar, and a large display screen in a large, modern convention center or exhibition hall.

JETRO @ CES

Discord @ PAX East

 

YEX @ CES

 

All in! Games @ PAX East

 

Team17 @ PAX East

 

thermaltake @ PAX East